亚洲人成网站18禁止中文字幕,国产毛片视频在线看,韩国18禁无码免费网站,国产一级无码视频,偷拍精品视频一区二区三区,国产亚洲成年网址在线观看,国产一区av在线

Home / English Column / Business (new) / In Industry / Telecom Tools: Save | Print | E-mail | Most Read | Comment
Samsung Focused on Games
Adjust font size:

Samsung Electronics rolled out its 2008 Beijing Olympics marketing strategy with hopes of boosting sales and brand recognition in China.

 

Samsung's announcement comes after Coca-Cola launched Olympics-tailored packaging in January and Lenovo embarked on its advertising and marketing initiatives in late March, suggesting a flare-up in Olympics marketing leading up to the event.

 

Samsung yesterday launched three new mobile phones for the Olympics and announced the appointment of Liu Xuan, an Olympic gymnastics champion, as the company's Games ambassador.

 

The campaign "shows Samsung's commitment to continue its journey to spread true Olympic values in the most proactive and comprehensive manner", said Gyehyun Kwon, Samsung's vice-president of worldwide sport marketing and global communications.

 

The company said it is committed to building a wireless Games through its Wireless Olympic Works, which was used in Athens in 2004 and Turin in 2006.

 

Kwon declined to disclose howmuch the company is spending on the campaign, but said Samsung will "invest enough to make the Beijing Olympics a success".

 

"The Olympics is a very important and valuable opportunity for Samsung. We expect it to enhance our corporate brand and allow us to tap new markets in China," he said.

 

Since 1998, when Samsung partnered with the Nagano Games, the company has quickly developed into an international brand by leveraging the Olympics.

 

Samsung is now focused on "strengthening brand preference and brand loyalty among targeted consumers", Kwon said.

 

In April, the company signed a sponsorship agreement with the International Olympic Committee up to 2016. China is now Samsung's third-largest market in terms of revenue, after the EU and the US.

 

(China Daily June 7, 2007)

 

Tools: Save | Print | E-mail | Most Read
Comment
Pet Name
Anonymous
China Archives
Related >>
- Samsung Learning to Play the Cyber Games
- Samsang Increases Mobile Phone Investment in Tianjin
- Samsung Aims to Buy More in China
- Samsung Group Aims for Sales of US$31 Bln in China
Most Viewed >>

Product Directory
China Search
Country Search
Hot Buys
    1. <ul id="556nl"><kbd id="556nl"><form id="556nl"></form></kbd></ul>
      <thead id="556nl"></thead>

      1. <em id="556nl"><tt id="556nl"></tt></em>
        <ul id="556nl"><kbd id="556nl"><form id="556nl"></form></kbd></ul>

        <ul id="556nl"><small id="556nl"></small></ul>
        1. <thead id="556nl"></thead>

          亚洲人成网站18禁止中文字幕,国产毛片视频在线看,韩国18禁无码免费网站,国产一级无码视频,偷拍精品视频一区二区三区,国产亚洲成年网址在线观看,国产一区av在线 人妻无码久久影视 日韩久久久久久久久久久久 精品国产香蕉伊思人在线 无码国产手机在线a√片无灬 91在线视频无码