Blue book of China's radio, film and TV launched
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Report on Development of China's Radio, Film and Television, the only authoritative publication on the industry, is launched on May 18, 2010. [Ren Zhongxi/China.org.cn] |
The 2010 edition of the Report on Development of China's Radio, Film and Television, the blue book of China's film and broadcast industry, was published on May 18. It details the development of the industry in 2009 and predicts future trends.
According to chief editor Pang Jingjun, China's cultural industries developed rapidly in 2009 despite the financial crisis, becoming one of the bright spots of the economy.
Total revenue reached 195.9 billion yuan (US$28.7 billion) – 17.06 percent up on 2008. The film market performed especially well. Box office receipts reached 6.2 billion yuan (US$907 million) with domestic movies accounting for 56.6 percent of takings.
Public TV and radio services improved. Roughly 97 percent of China is now covered by radio and TV networks.
There were over 7.8 million film screenings in rural areas, meaning at least one screening per month in each village.
Shanghai pioneered the Next Generation Broadcasting Network in 2009. The network integrates telecommunications, the Internet and cable television. To date more than 36,000 households have been connected to the network.
To date, 398 websites have been approved to broadcast online video, 53.3 percent of which are state-owned, reflecting a trend for state-owned and commercial websites to develop in tandem.
In 2010, the radio, film and TV industry will play an increasingly important role in the transformation of economic growth patterns. Revenue is expected to reach a record 200 billion yuan (US$29.3 billion) and box office returns will break the 10 billion yuan (US$1.47 billion) barrier. Public services in rural areas will continue to be a development highlight.
The 350,000-word bluebook was written by the Development and Research Center of the State Administration of Radio, Film and Television and published by Xinhua Publishing House.
