The CES has played an important role in the development of technology in recent years and introduced products such as the XBOX and HDTV. The tradeshow is owned and produced by the Consumer Electronics Association (CEA).

"The International CES brings together the policymakers who will make decisions that directly impact technology – from broadcast to cable, broadband to wireless and telecom to satellite,"said Michael Petricone, senior vice president of government affairs at CEA." We are excited to hear from top government officials as they discuss significant technology policy issues that will impact all sectors of the technology industry."

CES attendees will hear the priorities of the FCC when the Commission's Chairman Julius Genachowski joins CEA President and CEO Gary Shapiro for a policy discussion on Friday. FCC Commissioners will talk about the national broadband plan, accessibility, net neutrality and demands for more spectrum.

The Tech Policy Summit at the 2010 CES will converse about issues such as broadband deployment and spectrum allocation. "The Legislative Roadmap for 2010,"will involve key policymakers addressing policy priorities for 2010 and beyond.

The CEA has joined forces with the U.S. Trade and Development Agency (USTDA) to produce the CES Technology and Emerging Countries (TEC) Program. Focused on technology's impact on economic growth in emerging economies, the TEC Program will include panel sessions on "Technology for Smart Energy,"leaders from General Electric and Valence Energy will be present. "Healthcare Technology for Emerging Markets,"will be discussed by panelists from Intel and Cisco Systems.

Leaders from Microsoft and Motorola Session panelists as well as senior government officials from around the world will participate in "Study Time: How Advances in Technology Improve Education Opportunities".

Additionally, Nokia's Olli-Pekka Kallasvuo and Hisense's Zhou Houjian will both deliver keynote addresses as part of the TEC program on Friday.

Environmental policies will be addressed during the Technology and the Environment Knowledge Track.

Thursday panels include, "Dollars and Watts: Energy Use Information for Electronics,"with participants including California State Senator Alex Padilla, as well as executives from Best Buy, Dell and Motorola.

"Everything You Always Wanted to Know About State E-Waste Laws but Were Afraid to Ask,"addressing e-waste challenges across state lines will take place on Friday as will "The EPA Recycling Leadership Roundtable."

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