Volkswagen to roll out low-cost cars
- By He Shan
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E-mail China.org.cn, March 26, 2012
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Volkswagen plans to launch a new line of low-cost cars under a new brand for emerging markets including China. [File photo] |
German automaker Volkswagen plans to increase its presence in emerging markets, including China, with a new line of low-cost cars, board member Ulrich Hackenberg said.
The new model is tailored to emerging markets, especially to China, in the price range between 5,000 and 7,000 euro (US$6,634 to US$9,287), Hackenberg said in an interview.
Commenting on Volkswagen's new strategy, industry analyst Jia Xinguang said this was the first time that a transnational automaker specifically introduced low-cost cars for China, and added that China's low-cost auto market is expanding alongside its market for luxury models.
Hackenberg said that an in-house agreement has been reached to streamline new product rollout and appoint experts in positions as needed.
"In India, we build the Vento and a local version of the Polo at the cost of about 7,000 euro,"he said. "In China, we are preparing to produce a more affordably priced car in the size of a Seat Toledo,"
In 2011, Volkswagen overtook Toyota as the world's second largest auto maker behind General Motor, largely driven by China's booming market.
Contact the writer of this story at: hes@china.org.cn.
