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Haier Group has been ranked by Euromonitor International as the world’s No. 1 major home appliance brand in 2012, with a 7.8% retail volume share in 2011, marking the third consecutive year Haier Group has been awarded this honor.

Haier Group is always changing, becoming bigger and stronger. Haier Group has been ranked by Euromonitor International as the world’s No. 1 major home appliance brand in 2012, with a 7.8% retail volume share in 2011, marking the third consecutive year Haier Group has been awarded this honor.

Haier has grown from China’s No. 1 to the world’s No. 1 brand of consumer home appliances, achieved through a series of top innovative products and technologies. Haier became the world’s No. 1 brand of consumer home appliances in 2008, and its refrigerators occupy about 6.3% of the global market share. In addition, Haier refrigerators, washing machines, wine cellars, freezers rank first globally.

Haier became the world’s No. 1 brand of consumer home appliances in 2008, and its refrigerators occupy about 6.3% of the global market share. In addition, Haier refrigerators, washing machines, wine cellars, freezers rank first globally.

The decade after China entered the WTO in 2001, China’s industries have participated in fierce global competition. In March 2000, the first U.S.-made Haier refrigerator rolled off the production line. At this time, Haier had already established overseas plants in America, Europe, South Asia, the Middle East, Africa, Asia-Pacific and other ASEAN member states.

Haier Group has established 28 manufacturing bases, 8 R&D centers and 19 overseas trading companies worldwide and now employs more than 60,000 people across its business empire.

Haier entered the top 10 electrical retailer's stores in the U.S., the top 5 electrical retailer's stores in Europe, and the top 10 electrical retailer's stores in Japan. Haier consolidates global resources in R&D, manufacturing and marketing to create a top-notch global brand.

On average, Haier applies for 1.7 new products and 2.7 patents every business day.

As Haier is the only Chinese home appliance enterprise in the “List of 10 Most Innovative Enterprises 2011”, Haier is committed to becoming the world leader in home appliances.

Also, Haier’s “OEC Self Management” won the highest award from China Enterprise Management in March 2012.

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