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Foreign high-end food gets into local menu
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In recent years, more and more foreign food and agricultural products are finding their way into the Chinese market. They sell well despite high prices. Optimistic in this niche market, some foreign companies are starting to localize their productions in China.

 

China's rapid economic development has given rise to a growing number of affluent people, according to foreign companies. Their food structure has accordingly evolved with increasing demand for high-end foodstuffs.

 

However, local enterprises have lagged behind in tapping into this market segment, said Qin Qingwu, director of the rural economy institute of the Shandong Academy of Social Sciences.

 

China has produced quality agricultural products, but it is weak in brand building, advertising, processing and packaging, Qin said. He urged more research toward this end.

For more details, please read the full story in Chinese (http://jjckb.xinhuanet.com/gnyw/2007-12/20/content_78537.htm).

(China.org.cn December 20, 2007)

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