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| Curse of Golden Flower Will Screen One Week Earlier |
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Shanghai Youth Daily reports that Zhang Weiping, head of the New Picture Company, confirmed that Zhang Yimou's Curse of Golden Flower will push its screening date in China one week earlier than scheduled to December 14.
Zhang said that the change was made as a result of earnest urging from audiences and cinemas. Also, it will allow the film more time to take in higher box office yields before the end of the year. As a big-budget blockbuster with a stellar cast, the film's screening date will decide the destiny of other relatively small films. Four other Chinese movies, which planned to screen in December, are considering pushing forward or delaying their screening dates in an effort to avoid competition with Curse of Golden Flower and the resulting box office losses. Only Andrew Lau and Alan Mak's new film Confession of Pain plans to weather the storm--it will begin screening on December 8 with the hope that it will attract bigger audiences. (CRI October 26, 2006) |
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