| 在國際關(guān)系或營銷策略中常常會(huì)出現(xiàn)“雙贏/共贏”這個(gè)概念，強(qiáng)調(diào)的是雙方的利益兼顧；可以譯為win-win，triple win，mutually beneficial，build a winning future for all等等。
例如，2010年2月5日，中國外交部長楊潔篪出席了在慕尼黑舉行的安全政策會(huì)議并發(fā)表題為《變化中的中國與世界》的講話，其中有這樣一句話：“……只有利益共享、責(zé)任共擔(dān)、互利共贏，才最符合自己和別國的利益?！?span lang="EN-US">
"Our own interests and those of others are best served when we work together to expand common interests, share responsibilities and seek win-win outcomes."
—— Excerpt from FM highlights 'changing China in changing world'
再如，2010年2月7日，第五屆中日友好21世紀(jì)委員會(huì)第一次會(huì)議在北京釣魚臺(tái)國賓館開幕。中國國務(wù)院總理溫家寶和日本首相鳩山由紀(jì)夫分別發(fā)來賀信。溫總理在賀信中說：“本世紀(jì)頭十年，中日關(guān)系在歷經(jīng)曲折和坎坷后，向著戰(zhàn)略互惠關(guān)系的目標(biāo)邁出了重要步伐?！?span lang="EN-US">
"In the first decade of this century, China and Japan have taken an important step towards the goal of a strategic and mutually beneficial relationship after undergoing twists and turns," said Wen in his congratulatory letter to a meeting on China-Japan friendship.
—— Excerpt from Wen: China-Japan ties at crucial stage |
