A man sits at the exhibition booth of Malawi during the World Travel Market (WTM) London 2024 in London, Britain, Nov. 5, 2024. The WTM London 2024, themed "travel powers the world," opened on Tuesday and will continue until Thursday. It is expected to attract over 40,000 attendees and nearly 4,000 exhibitors from around 180 countries and regions, with more than 70 conference sessions scheduled. Established in 1980, WTM London connects global travel buyers with leading destinations and brands annually, making it one of the world's most influential events in the travel and tourism industry. (Xinhua/Li Ying)