Houston Rockets center Yao Ming will become the new spokesperson
of international wildlife conservation organization Active
Conservation Awareness Program WildAid.
According to a report from Brandweek Online, the Chinese
basketball player will appear in a 30-second TV spot for the
organization.
The spot will air this week on Fox and CBS in the US and also on
China Central Television.
In the spot, the 7-foot-6 center will use his shot-blocking
ability to save an elephant.
ACAP WildAid will follow with other TV spots and print and
outdoor ads in which Yao will play an ongoing role and is
"developing content" with the National Geographic Channel and other
networks.
(CRI June 8, 2006)
