As the CEO of Belle International Holdings Limited, the leading retailer of women’s footwear in China, Sheng Baijiao has made great success in 2010. The company’s revenue reached US$3.7 billion and its stock went up by 40 percent that year. The company has several brands, including Belle, Staccato and Senda. In addition, it distributes shoes for other brands in China such as Geox and Bata.