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'Made in China' to 'Designed in China'
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After nine days of fashion, the 2011 Spring/Summer China Fashion Week has concluded in the capital Beijing. On the catwalks, China's designers are changing the labels from "made in China" to "designed in China."
40 collections, 37 designers, 5 competitions and 13 lectures and forums... China's fashion insiders are defining what it means to be "Designed in China."
Now in its 13th year, the biannual China Fashion Week has become a platform to accomplish many missions. Designers establish their brands; newcomers debut their innovations; experts predict the future. And the fashion fans? Well, they get to enjoy the party.
Yang Jian, Secretary-General of China Fashion Week, said, "All the collections staged here must be original and it should be its debut. In the past 13 years, China Fashion Week has provided a stage for nearly 600 collections of over 240 designers and 290 brands."
Fashion has always been sensitive to what's happening in reality.
Running against a still recovering world economy, Yang Ziming offers some playtime to ease the pressure.
Yang Ziming, Designer, said, "I want to deliver the optimism to the urbanites through fashion. I want you to feel joyful when you wear my designs."
Fighting to protect the environment from pollution, Zhang Wei let his imagination run wild, blending fabric with discarded tires or broken toys.
Zhang Wei, Designer, said, "Innovation always comes first. Innovation is the key to touch a heart. Every design should carry the innovation of a designer."
While for designers of children's wear, comfort always comes first.
Zhang Chongwei, Designer, said, "It's a return to nature. The use of high-tech and environmental material, we realize a return of green, health and safety."
China Fashion Week has established itself fully and is completely aware of its Chinese characteristics.
The rich and diverse Chinese culture is always an inspiration for the domestic designers. Symbolic traditional Chinese elements are clearly seen in haute couture, ready-to-wear, or wedding gown designs. While some designers allow those signatures of China to remain hidden. What is blended into the western suits is some ancient philosophy of the east.
