Continue with the China arts festival to take a look at how some performance companies are using the event to promote shows across China. Over 300 groups from the country attended the Art performing Products Exhibition and Trade conference to discuss how they can adapt to an ever changing market and keep providing top quality entertainment.

300 performance companies share different ideas?

Performing companies, theatres and other performing related agencies across the nation have brought their new plays and operas to this exhibition.

Its seen as a reflection of the domestic performing market which has witnessed a near 9% annual income increase in recent years.

"Actually the equipment in many of the domestic theatres is very advanced compared to other countries in the world. The major problem lies in people's cultural consumption ability. It's not as strong as in other countries," said Xu Jiakang, vice director of Development Dept., Beijing Poly Theater.

Many of the groups have been trying to import the latest overseas plays for Chinese audiences. However, some of the world's popular shows, like the circus and fashion catwalks don't thrive here like they do abroad despite their positive reputation in China. Meanwhile, many artists are turning to touring nationally to bring their performances to smaller cities.

"The market in big cities like Beijing, Shanghai and Guangzhou is much bigger because the performing companies are good at advertising, which is crucial. The local art groups are not that aware of the importance of promotion and would put their attention to the performances only," said Dang Hongyan, director of Folk Music Troupe, Shaanxi Performing Arts Group.

Insiders believe that the entertainment habits of the Chinese people, especially those live in the second and third tier cities need to be influenced by more cultural activities and promotions so more and more can have access to some of the worlds best entertainment.

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