| Crowd gathered at the National Convention Center Wednesday to celebrate the launch of China's first bilingual comic book on the subject of low carbon. The Green Life Comic Book was designed by Our Part initiative, a joint environmental awareness campaign of the United Nations Development Programme (UNDP) in China and its National Goodwill Ambassador, renowned actress Ms. Zhou Xun. |
中國(guó)首部以低碳生活為主題的雙語(yǔ)漫畫書新書發(fā)布會(huì)周三在北京國(guó)家會(huì)議中心舉行，眾多人士出席了此次活動(dòng)。這本漫畫書名為《低碳漫畫總動(dòng)員》，由聯(lián)合國(guó)開發(fā)計(jì)劃署（UNDP）及其中國(guó)親善大使、知名演員周迅女士共同發(fā)起的環(huán)保意識(shí)傳播項(xiàng)目“我們的貢獻(xiàn)（Our Part）”推動(dòng)出版。 |
| Ms. Renata Lok-Dessallien, UN Resident Coordinator and UNDP Resident Representative in China, addressed the 150 audience including students and teachers from 15 primary and middle schools in Beijing, saying, "We join forces in creating the Green Life Comic Book because we believe in the power of individual change. The longest journey begins with the first step. Inspired by the ideas in the Book, each of us can become a green ambassador, and we can inspire others." |
聯(lián)合國(guó)系統(tǒng)駐華協(xié)調(diào)員兼聯(lián)合國(guó)開發(fā)計(jì)劃署駐華代表羅黛琳女士對(duì)在場(chǎng)的150名觀眾（其中包括來自北京15所中小學(xué)的師生代表）說道：“我們相信，通過匯集每個(gè)人的力量，我們可以做出巨大的改變。所以我們攜手合作，共同推動(dòng)《低碳漫畫總動(dòng)員》的出版發(fā)行。千里之行，始于足下。希望大家都能受到這本書的啟發(fā)，成為綠色大使，并影響周圍的人?！?/td>
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| The comic book presents 57 serial works by 16 Chinese artists from Mainland China, Taiwan and Hong Kong. The book also received support from long-standing partners: Center for Environmental Education of the Ministry of Environmental Protection, China Top Brands Magazine, an affiliate of Xinhua News Agency, and Huayi Brothers Media Co. The first 100,000 books will be distributed to primary and middle schools in major cities across China. |
該書吸引了兩岸三地共16名漫畫作者的參與，共收錄了57套作品，由中國(guó)環(huán)境保護(hù)部宣傳教育中心、聯(lián)合國(guó)開發(fā)計(jì)劃署、新華社《中國(guó)名牌》雜志社以及華誼兄弟傳媒集團(tuán)聯(lián)合出版。首次印刷的10萬(wàn)本將成為全國(guó)主要城市中小學(xué)生的環(huán)保類課外讀物。 |
| Mr. Wang Guangtao, Chairman of Environment Protection and Resources Conservation Committee of National People's Congress, and Mr. Zhou Shengxian, Minister of Environmental Protection, contributed the forewords for the book. |
全國(guó)人大環(huán)境與資源保護(hù)委員會(huì)汪光燾主任委員和環(huán)境保護(hù)部周生賢部長(zhǎng)為該書做了序。 |
| Ms. Lok-Dessallien also spoke to the readers directly in the foreword she contributed to the book, urging them to take action: "I encourage everyone to join us in the fight against climate change by adopting these simple eco-friendly alternatives." The comical cartoon strips have been injected with important environmental messages to create a light-hearted book for young readers. |
羅黛琳女士在她為該書所作的序言中鼓勵(lì)讀者即刻行動(dòng)起來：“希望我們協(xié)同一道，通過日常點(diǎn)滴生活方式的改變，共同抵御氣候變化?！薄兜吞悸嬁倓?dòng)員》是一本給孩子們看的書，通俗易懂，好看好玩，同時(shí)包含了重要的有關(guān)環(huán)境的知識(shí)。 |
| Ms. Zhou Xun commented during the event, "To me, environmental protection brings me happiness in all aspects of my life. I do not feel it is an obligation, but rather a personal responsibility that leaves me feeling fulfilled. I hope with this comic book, such happiness can be shared with all readers. I also hope children around the world will have the opportunity to read it, so that they will start protecting our Earth and the environment." |
聯(lián)合國(guó)開發(fā)計(jì)劃署中國(guó)親善大使周迅女士在發(fā)布會(huì)上表示：“對(duì)我來說，環(huán)保就是一件快樂的事，從心態(tài)上、生活上都是快樂的。希望借著這本小小的漫畫書跟大家分享做環(huán)保的快樂，也希望全世界的小朋友都能看到這本書，從小做環(huán)保，愛護(hù)我們的地球。” |
| The event concluded with the following quotation: "We can all do OUR PART to make this world a better, greener place for everyone." |
本次活動(dòng)的閉幕辭中提到：“讓我們一起努力，為建設(shè)更美好、更綠色的世界做出‘我們的貢獻(xiàn)’?！?/td>
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| About UNDP |
聯(lián)合國(guó)開發(fā)計(jì)劃署 |
| UNDP is the UN's global development network, advocating for change and connecting countries to knowledge, experience and resources to help people build a better life. We are on the ground in 166 countries, working with them on their own solutions to global and national development challenges. As they develop local capacity, they draw on the people of UNDP and our wide range of partners. |
聯(lián)合國(guó)開發(fā)計(jì)劃署是聯(lián)合國(guó)從事發(fā)展的全球網(wǎng)絡(luò)。我們倡導(dǎo)變革并為各國(guó)提供知識(shí)、經(jīng)驗(yàn)和資源，幫助人民創(chuàng)造更美好的生活。我們?cè)?66個(gè)國(guó)家開展發(fā)展援助，通過與這些國(guó)家的合作，幫助各國(guó)應(yīng)對(duì)全球和各國(guó)國(guó)內(nèi)面臨的發(fā)展挑戰(zhàn)。聯(lián)合國(guó)開發(fā)計(jì)劃署及其廣泛的合作伙伴一起幫助各國(guó)進(jìn)行自身的能力建設(shè)。 |
| About OUR PART |
我們的貢獻(xiàn)（OUR PART）項(xiàng)目 |
| On April 21, 2008, Zhou Xun was appointed UNDP China's first National Goodwill Ambassador. At the same time, Zhou Xun and UNDP jointly launched OUR PART, a nation-wide multimedia campaign to promote environmental awareness. Utilizing Zhou Xun's public image and star power, the initiative strives to educate the public about protecting the environment using a modern, creative, and stylish approach. OUR PART has proven highly effective in inspiring people to adopt eco-friendly lifestyle changes that are presented as simple and fashionable. Key to OUR PART's success have been Zhou Xun's highly visible role-modeling of "OUR PART Green Tips" and OUR PART's focus on leveraging mutually beneficial partnership to reach mass audiences with environmental messages. |
2008年4月21日，聯(lián)合國(guó)開發(fā)計(jì)劃署任命知名藝人周迅為首位中國(guó)親善大使，同時(shí)發(fā)起了環(huán)保意識(shí)傳播項(xiàng)目——“我們的貢獻(xiàn)”。這是一個(gè)全方位的媒體平臺(tái)，旨在借助周迅的公眾形象和影響力，鼓勵(lì)人們通過一種現(xiàn)代的、時(shí)尚的創(chuàng)意方式來保護(hù)環(huán)境?！拔覀兊呢暙I(xiàn)”倡導(dǎo)人們?cè)谏钪凶龀龊?jiǎn)單、時(shí)尚、生態(tài)友好的改變，得到了很好的成效。其成功之處在于，周迅對(duì)于“綠色生活小貼士”的踐行起到了模范作用，同時(shí)注重通過發(fā)展互利的合作伙伴關(guān)系，向大眾傳遞環(huán)保信息。
（China.org.cn）
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