Gao Dekang is the chairman and CEO of the Bosideng International Holdings Ltd., the largest down apparel company in China and a partnership with IDG. Bosideng has 7,579 retail outlets and six core brands, including "Bosideng," "Snow Flying" and "Kangbo." As the leading down apparel company in China, it has achieved a combined market share of 36.7 percent, according to China Industrial Information Issuing Center, in terms of sales in 2010. In June 2011, he announced that Bosideng will spend US$31 million to buy real estate in London and open its first flagship store.